Car buyers are demanding lower prices and better tech. Automakers must deliver both

Bain says tech leads purchase considerations in China while price remains No. 1 in the U.S. and Europe, as pressure mounts on Western carmakers.

Car buyers are demanding lower prices and better tech. Automakers must deliver both

Bain says tech leads purchase considerations in China while price remains No. 1 in the U.S. and Europe, as pressure mounts on Western carmakers.

This story was originally published by cnbc.com. Use the link below to read the full article at the source.

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